Brand Voice

Custom Description Models

Every store is different - your product descriptions should be too. With Surgent Models, you can build and customize the exact structure of your content to match your products, categories, and tone.

Peter
Fashion store owner

We have one model for women's clothing and another for men's. I like that I can create models for all my categories if I wanted.

Rebecca
Home goods store

Our product descriptions need to convey a very specific tone. Models let us define exactly what we want and maintain consistency across hundreds of items.

How Models Work

1. Build a Custom Model

Use the drag-and-drop editor to create the structure of your description. Add, remove, or rearrange elements like headlines, feature lists, benefits, and more. You can also define how short or long each section should be.

2. Configure Model Settings

Add your store's unique selling points, tone of voice, and even specific words or phrases you want the model to use (or avoid). You can also include your policies and brand language so it all stays consistent.

3. Add Examples

Want even more control? Add examples of great descriptions you've written or love. The model will use these as references to improve future content.

What Are Models?

Models are reusable templates that define how your product descriptions are generated. You control the layout, the length, and the style - so every product sounds like it's written just for your brand.

Why use Surgent Models?

Our models give you the flexibility to create content that truly represents your brand, while maintaining scale and efficiency.

  • Create different models for different product categories - Have specific needs for different product types? Create a unique model for each category.
  • Maintain a consistent voice across large catalogs - Your brand voice remains consistent no matter how many products you're selling.
  • Speed up generation without losing your brand feel - Generate hundreds of descriptions that still feel authentic to your brand.

Create Your Model

With Surgent's drag-and-drop model builder, you can create exactly the right structure for your product descriptions. Create your first model today.

Try Surgent for Free
Carlos
Electronics retailer

I created different models for each electronics category - one for cameras that focuses on technical specs, another for accessories that emphasizes compatibility.

Get started with Surgent today

1

Create your account

2

Connect your CMS

3

Configure your brand

4

Select & Write

5

Review & Publish

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